All showcase projects

Consumer drinks / TTA concept

PEELDAY

A bright, unmistakable presence.

A citrus drinks concept with a recognisable visual language across product presentation, campaign layouts and digital design.

PEELDAY concept cans, campaign poster and branded tote in a vivid citrus colour palette.
Self-initiated portfolio concept by TTA. The brand and imagery are illustrative.

The brief

A direction with a purpose.

Imagine a citrus drinks brand that can be recognised on a shelf, a poster or a small social thumbnail. Give a family of flavours one clear visual signature.

The design response

Deep cobalt, vivid citrus colours and confident typography establish the personality. A citrus-wheel motif connects the illustrative product range, brochure, campaigns and website concepts without losing the distinct character of each flavour.

  • Brand identity & guidelines
  • Print & brochure design
  • Campaign layouts
  • Website visual concepts
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PEELDAY brochure cover
Brochure / cover
PEELDAY brochure interior
Brochure / interior

A digital expression.

Desktop and mobile visual concepts.

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PEELDAY desktop website design concept
Desktop design
PEELDAY mobile website design concept
Mobile design

Built to communicate.

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PEELDAY campaign layout 1
Campaign direction 1
PEELDAY campaign layout 2
Campaign direction 2
PEELDAY campaign layout 3
Campaign direction 3

Take a closer look

Explore the full concept.

Browse the complete brand guidelines, brochures and campaign artwork.

What could this look like for your business?

Let’s talk about your brand, your audience and what comes next.

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