Consumer drinks / TTA concept
PEELDAY
A bright, unmistakable presence.
A citrus drinks concept with a recognisable visual language across product presentation, campaign layouts and digital design.

The brief
A direction with a purpose.
Imagine a citrus drinks brand that can be recognised on a shelf, a poster or a small social thumbnail. Give a family of flavours one clear visual signature.
The design response
Deep cobalt, vivid citrus colours and confident typography establish the personality. A citrus-wheel motif connects the illustrative product range, brochure, campaigns and website concepts without losing the distinct character of each flavour.
- Brand identity & guidelines
- Print & brochure design
- Campaign layouts
- Website visual concepts
The identity, in print.
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A digital expression.
Desktop and mobile visual concepts.


Built to communicate.
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Take a closer look
Explore the full concept.
Browse the complete brand guidelines, brochures and campaign artwork.
What could this look like for your business?
Let’s talk about your brand, your audience and what comes next.